Fastlead

How do you grow your competitive analysis skills - Part 1
Summary: Conducting a competitive analysis helps you improve your organisation’s market position against its competitors.
Written by Alistair Gordon and Dominic Johnson 18 Aug 2021

Conducting a competitive analysis helps you improve your organisation’s market position against its competitors.

Questions to ask yourself:

  • Have I built an understanding of the alternative strategies at play with my organisation’s competitors?

  • Have I identified and can I articulate the strategies through which my organisation’s competitors hope to win more business?

  • Have I identified the competing value propositions that each competitor, and my own organisation, offers?

Did you find this tip helpful? You can find many more in our book Master Expert: How to use Expertship to achieve peak performance, seniority and influence in a technical role.

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How can you better manage your energy at work?
How does being result-driven look like as a Master Expert?
How do you appear as a team player?
How do you become a better customer strategist? - Part 1
How do you become a better customer strategist? - Part 2
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How do you become a better customer strategist? - Part 4
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